Asian Food Giant DDC Plans $1B Bitcoin Buy to Future-Proof Its Treasury

DDC Enterprise will purchase 5,000 BTC by 2027, starting with $2.28M in Bitcoin, signaling a bold pivot toward digital asset treasury reserves.

Hong Kong-based food conglomerate DDC Enterprise Ltd. has made headlines by announcing a strategic plan to invest $1 billion in Bitcoin, reflecting a dramatic pivot in how corporations manage their balance sheets. This move draws comparisons to MicroStrategy’s early and aggressive entry into Bitcoin as a treasury reserve asset.

The company’s plan includes acquiring 5,000 BTC by mid-2027, beginning with an initial purchase of 21 bitcoins worth $2.28 million. According to DDC, the decision is part of a broader initiative to use Bitcoin as a hedge against escalating macroeconomic volatility, rising inflation risks, and instability in traditional financial instruments.

Despite the positive outlook for crypto, DDC’s stock dipped by 12% following the announcement. This suggests market caution and the general unpredictability that still surrounds Bitcoin investments in traditional sectors.

This announcement coincides with a notable increase in global bond yields, particularly the U.S. 30-year Treasury yield rising to 5.15%, marking its highest point since 2023. With traditional safe havens underperforming, Bitcoin’s narrative as “digital gold” and a long-term store of value continues to gain traction among institutional players.

Institutional appetite for BTC remains strong, especially with spot Bitcoin ETFs now managing over $104 billion in assets. Meanwhile, technical analysis reveals BTC/USD consolidating around $109,782, testing both support and resistance zones, while indicators signal a possible bullish reversal.

In parallel, investor sentiment is being fueled by the BTC Bull Token presale, which is nearing $7.33 million raised. Offering 65% APY staking with no lockups or fees, the token includes a burn mechanism tied to Bitcoin’s price milestones—creating scarcity and aligning incentives with BTC’s upward movement.

DDC’s move may represent the beginning of a broader wave of corporate Bitcoin adoption, as businesses increasingly explore digital assets to safeguard their capital and evolve past traditional treasury strategies.

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