Coinbase Plans More Meme Coin Listings Amid Anticipated Pro-Crypto Trump Administration

Coinbase is eyeing the listing of smaller tokens, including meme coins, under expected regulatory clarity from the Trump administration. This could ease SEC tensions and expand offerings for U.S. users.
Coinbase Eyes Meme Coin Expansion
Coinbase, one of the largest cryptocurrency exchanges, is preparing to list more smaller tokens, including meme coins, in anticipation of a friendlier regulatory environment under the incoming Trump administration.
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In a recent interview with Bloomberg, Tom Duff Gordon, Coinbase’s Vice President of International Policy, shared the company’s plans to expand its token offerings. This move is contingent on clear crypto regulations, which Gordon said would enable Coinbase to support projects that were previously inaccessible to American users.
“We’re talking more about some of the smaller tokens, some of the meme coin tokens,” Gordon stated, signaling the exchange’s readiness to adapt to the growing popularity of these digital assets.
Regulatory Clarity and Challenges
Coinbase’s expansion ambitions come amid ongoing legal battles with the U.S. Securities and Exchange Commission (SEC), which has accused the exchange of offering unregistered securities. Tokens such as SOL, ADA, and MATIC are among the 13 assets cited in the SEC’s lawsuit.
The current administration has been criticized for its stringent approach to crypto regulation, targeting firms like Binance, Kraken, and Ripple Labs. However, Trump’s campaign promises to foster a pro-crypto environment have raised hopes for reduced regulatory friction.
The expected shift in policy could pave the way for Coinbase to broaden its offerings and work with projects previously hindered by regulatory ambiguity.
Meme Coin Popularity Fuels Listings
Coinbase has already started embracing the meme coin trend, listing tokens such as Dogecoin, Bonk, Pepe, Dogwifhat, and Floki Inu. These additions have led to significant price surges; for example, Pepe’s (PEPE) token soared by 50% following its listing on the platform.
While Coinbase once maintained a selective approach to meme coins, the increasing demand and market activity around these assets have encouraged the exchange to adapt.
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International Growth and U.S. Market Reliance
To counter regulatory hurdles, Coinbase has expanded globally, launching a derivatives exchange in Bermuda. This diversification reduces the company’s reliance on U.S. trading revenues, but Gordon emphasized that the U.S. remains Coinbase’s core market.
“It’s where we employ most of our staff. It’s where we have most of our users,” Gordon said, reaffirming Coinbase’s commitment to its American operations.
With potential regulatory clarity on the horizon, Coinbase could further solidify its position as a leader in the crypto industry, leveraging the popularity of meme coins to attract new users and expand its reach.
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