NFT Market Surges to $574M in July as Ethereum Powers Premium Collectibles

NFT sales skyrocketed to $574 million in July, the second-highest in 2025, driven by Ethereum’s rally and rising demand for premium digital assets.

NFT sales exploded in July, reaching $574 million — the second-highest monthly total of 2025, according to data from CryptoSlam. This represents a dramatic 47.6% increase compared to June’s $388.9 million, though it remains below the January peak of $678.9 million.

Despite the impressive growth in total dollar volume, overall activity slowed slightly. The number of individual NFT transactions dropped by 9% to 5 million, down from 5.5 million in June. This divergence suggests a shift in market behavior — buyers are gravitating toward high-value assets rather than trading in high volume.

One of the most notable data points: the average sale price soared to $113.08, the highest it has been in six months. This surge reflects growing interest in premium NFT assets, indicating that collectors and investors are consolidating around fewer but more valuable items.

However, the number of unique buyers dropped significantly. July recorded 713,085 unique buyers — a 17% decrease from June. Meanwhile, unique sellers increased by 9%, totaling 405,505. This points to a consolidation trend, where a shrinking group of collectors is driving up prices while a larger group of sellers is trying to capitalize on the bullish momentum.

According to NFT Price Floor, total NFT market capitalization rose to $8 billion by the end of July — up 21% from $6.6 billion reported on July 24. The broader market sentiment remained optimistic, fueled in part by Ethereum’s impressive gains.

Ethereum itself surpassed $3,900 during the month and has maintained levels above $3,800 at press time. Since early August 2024, ETH has gained more than 62%, helping to boost valuations across Ethereum-based NFT collections.

All of the top 10 NFT collections by market capitalization in July were Ethereum-based. CryptoPunks led the rankings with $69.2 million in total value traded, followed by Pudgy Penguins with $55.5 million. Polygon’s Courtyard NFTs secured third place with $23.8 million.

Pudgy Penguins emerged as the standout performer, with its floor price increasing by 65.44%, surpassing even blue-chip collections like Bored Ape Yacht Club and Mutant Ape Yacht Club in growth.

Ethereum continued to dominate blockchain-based NFT sales, accounting for $275.6 million in volume — a 56% rise from June. Bitcoin and Polygon followed with $74.3 million and $71.6 million, respectively.

Among altchains, Cardano posted the most impressive percentage growth at 102%. Solana saw modest progress with an 8% increase. On the downside, Polygon experienced a 51.1% drop in sales volume, while BNB Chain suffered a 54% decline.

Amid the booming sales market, the NFT lending sector is crumbling. From a peak of nearly $1 billion in monthly loan volume in January 2024, the lending market has plummeted to just $50 million in May 2025 — a staggering 97% collapse, as reported by DappRadar.

With average loan sizes falling more than 70%, and typical loan durations shortening to just 31 days, both lenders and borrowers are exiting the space. Confidence in NFT lending has sharply deteriorated.

Several major platforms have responded by shutting down their NFT operations. DraftKings, GameStop, and Bybit all closed their marketplaces in recent months. Bybit specifically cited declining volumes in its April 8 exit announcement.

Meanwhile, X2Y2 has announced it will discontinue its NFT marketplace by April 30, pivoting its focus toward artificial intelligence.

Our creator. creates amazing NFT collections! 
Support the editors - Bitcoin_Man (ETH) / Bitcoin_Man (TON)

Pi Network (Guide)is a new digital currency developed by Stanford PhDs with over 55 million participants worldwide. To get your Pi, follow this link https://minepi.com/Tsybko and use my username (Tsybko) as the invite code.

Binance: Use this link to sign up and get $100 free and 10% off your first months Binance Futures fees (Terms and Conditions).

Bitget: Use this link Use the Rewards Center and win up to 5027 USDT!(Review)

Bybit: Use this link (all possible discounts on commissions and bonuses up to $30,030 included) If you register through the application, then at the time of registration simply enter in the reference: WB8XZ4 - (manual)