Trump Organization Plans Major Expansion into the Metaverse with TRUMP Trademark Filing

The Trump Organization has filed for a TRUMP trademark, signaling an intent to launch a metaverse ecosystem incorporating NFTs, virtual retail, and entertainment. The move aligns with Trump’s broader crypto ambitions but raises regulatory and exclusivity concerns.
Trump Expands Digital Presence with TRUMP Trademark Filing
In a significant move towards digital innovation, the Trump Organization has submitted an application for the TRUMP trademark with the U.S. Patent and Trademark Office (USPTO). The filing, categorized under an “intent to use” basis, indicates plans to develop a comprehensive metaverse ecosystem featuring non-fungible tokens (NFTs), virtual storefronts, and immersive experiences.
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If approved, this project could introduce a branded digital space that includes virtual restaurants, music events, and exclusive lifestyle offerings. However, one notable aspect of the filing is the platform’s content restrictions—all digital assets must be explicitly approved by the “45th and 47th President.” This limitation raises concerns about interoperability and content control, potentially affecting broader metaverse adoption.
Trump’s Continued Push into Crypto and Blockchain
The TRUMP trademark application is the latest addition to Trump’s growing involvement in digital assets. Previously, Trump Media & Technology Group (TMTG) attempted to register trademarks for Truth.Fi Bitcoin Plus ETF, though no formal filings with the SEC have been made.
Additionally, TMTG is reportedly in advanced negotiations to acquire Bakkt, a cryptocurrency exchange owned by Intercontinental Exchange (ICE). These strategic movements indicate a broader vision of integrating blockchain, tokenized assets, and financial technology into the Trump business empire.

Legal experts, including trademark attorney Josh Gerben, have noted that the filing process will be handled by USPTO officials, some of whom may still be influenced by political affiliations or past experiences with the Trump administration.
Market Reaction and Future Prospects
Following the trademark filing announcement, shares of Trump Media & Technology Group (DJT) experienced a 0.69% fluctuation in pre-market trading, reflecting a cautious but notable investor response.
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Meanwhile, the TRUMP token, associated with Trump-branded crypto initiatives, saw a modest increase from $12 to $12.50. However, the token remains significantly below its peak value of $75, signaling mixed sentiment from the crypto market.
The timeline for launching the Trump metaverse remains unclear, but this trademark application suggests an active commitment to digital assets. Industry analysts speculate that the success of this initiative will depend on USPTO approval, regulatory considerations, and Trump’s long-term business strategy in the blockchain sector.
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