Trump Media Goes Bitcoin with $2.3B Treasury Deal and SEC Green Light

Trump Media has officially secured SEC approval for its $2.3 billion Bitcoin treasury strategy. The bold move signals a major crypto pivot for Trump media empire.

Trump Media and Technology Group (TMTG), the parent company of Donald Trump Truth Social platform, has successfully obtained regulatory approval from the U.S. Securities and Exchange Commission (SEC) for its Bitcoin treasury initiative worth $2.3 billion.

As per a filing dated June 13, the SEC formally “declared effective” TMTG’s Form S-3 registration statement, which the firm had submitted on June 6. This filing allows TMTG to register various securities—including stocks, options, and debt instruments—for resale and future issuance.

Additionally, TMTG filed its final prospectus the same day, outlining its intention to resell approximately 56 million shares along with 29 million shares linked to convertible notes. These instruments were part of funding agreements involving around 50 different investors, all contributing to the $2.3 billion capital now allocated for Bitcoin holdings.

The approved registration also establishes a universal shelf, granting TMTG the option to issue new securities in the future. However, the company has emphasized that it has “no immediate plans” to utilize the shelf at this time.

CEO Devin Nunes addressed the filing publicly, stating, “We’re aggressively implementing our plans to expand the Company, our offerings, and our capabilities.” He added that the integration of Bitcoin into the treasury is part of a broader strategy to position Trump Media as a pillar of the so-called “Patriot Economy.”

Nunes emphasized that this includes bolstering TMTG’s social media operations, TV streaming platform, and fintech services—all underpinned by a cryptocurrency reserve. “Bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets,” he declared.

Despite the bold announcement, TMTG’s share price dropped 2.06% the same day, closing at $19.52 according to Google Finance.

This follows a May 27 announcement in which TMTG revealed the $2.5 billion Bitcoin acquisition, which had previously been denied in earlier public statements. Furthermore, blockchain analytics platform Arkham posted on June 5 that the company filed a spot Bitcoin ETF with the SEC.

The filing states: “The assets of the Trust consist primarily of Bitcoin held by a custodian on behalf of the Trust. The Trust seeks to reflect generally the performance of the price of Bitcoin.”

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