Brazil Méliuz Bets Big on Bitcoin With $32M Treasury Investment Strategy

Méliuz raised $32 million in a share offering to expand its Bitcoin holdings, becoming Brazil’s first corporate Bitcoin treasury. The move signals growing institutional conviction in crypto.

Brazilian fintech company Méliuz has made headlines by securing $180 million reais (approximately $32 million USD) through a follow-on share offering, specifically to expand its Bitcoin treasury. Priced at 7.06 reais per share—around a 5% discount from the previous day’s close—the offering represents a significant step for the firm’s long-term investment strategy.

The company confirmed that the capital raised will be allocated to acquiring more Bitcoin, building on its existing reserve of 320.25 BTC. This bold move reinforces Méliuz’s positioning as Brazil’s first corporate Bitcoin treasury company and underlines its growing confidence in the long-term value of decentralized digital assets.

For Méliuz, the decision to purchase Bitcoin isn’t just about diversification. It’s a calculated alignment with macroeconomic shifts and evolving customer behavior. Bitcoin’s capped supply and decentralized structure have increasingly positioned it as a hedge against inflation and currency risk—qualities appealing to businesses navigating economic uncertainty.

Méliuz’s clientele—predominantly tech-savvy and crypto-aware—further supports this strategy. As a fintech platform, integrating digital assets into its treasury mirrors both its brand ethos and customer expectations. The move is also expected to bolster brand loyalty while differentiating Méliuz from traditional financial firms.

Bitcoin’s historical growth has fueled its appeal. From its humble beginnings trading for mere cents to today’s valuations surpassing $100,000 per coin, BTC has outpaced traditional assets and redefined digital finance. By investing early and publicly, Méliuz positions itself not just as a follower, but as a digital finance leader in Latin America.

Earlier this year, the company launched a revised corporate strategy allowing it to allocate part of its cash reserves to crypto assets. With that move, Méliuz officially adopted the label of Brazil’s first corporate Bitcoin treasury. Beyond portfolio diversification, the company aims to leverage Bitcoin appreciation as a long-term boost to its balance sheet and competitive standing.

But Méliuz is far from alone. Global firms like Strategy (formerly MicroStrategy) and Metaplanet continue expanding their Bitcoin reserves. Strategy, for instance, recently added 1,045 BTC for $110.2 million, bringing its total to over 582,000 BTC at an average cost of $70,086 per coin.

This corporate adoption trend is gaining momentum. According to recent data, more than 26 companies now hold 1,000+ BTC in their treasuries, with at least seven holding more than 10,000. Even smaller players are using strategic Bitcoin purchases to boost visibility and align with modern investor sentiment.

In Brazil and across Latin America, crypto literacy is growing. Public awareness, regulatory clarity, and increased institutional participation are reshaping financial norms. Méliuz’s Bitcoin strategy places it firmly at the forefront of this transformation, both as a fintech innovator and as a trailblazer in digital asset integration.

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