9 Major Companies Add Bitcoin to Reserves as Global Adoption Surges

Nine leading firms from finance, healthcare, and AI have adopted Bitcoin as a reserve asset this month, reflecting its growing role as a hedge against inflation and economic uncertainty in global financial strategies.

Bitcoin Gains Momentum as Reserve Asset Across Key Industries

Bitcoin (BTC) continues to solidify its position as a global financial cornerstone, with nine prominent firms from various sectors adopting it as part of their treasury reserves in November. The move aligns with President-elect Donald Trump’s recent push for Bitcoin adoption during the National Bitcoin Conference in Nashville.

These companies, ranging from tech and healthcare to artificial intelligence (AI), underscore Bitcoin’s evolution from a speculative asset to a reliable hedge against inflation and economic volatility.

Notable Companies Embrace Bitcoin

1. Rumble
   • The video-sharing platform, popular among conservative audiences, plans to invest up to $20 million in Bitcoin. CEO Chris Pavlovski praised Bitcoin as a hedge against inflation and a safeguard against fiat currency devaluation.
2. LQR House
   • The e-commerce company has committed up to $1 million in Bitcoin as part of its diversification strategy, enhancing its financial stability amidst growing institutional interest in crypto.
3. Remixpoint
   • The Japanese energy and automotive firm expanded its Bitcoin holdings by 500 million yen ($3.27 million), raising its total cryptocurrency reserves to approximately $22.92 million.
4. Genius Group
   • The AI-focused company added $4 million to its Bitcoin reserves, bringing its total to 153 BTC, valued at $14 million. Genius Group aims to allocate the majority of its reserves—eventually reaching $120 million—to Bitcoin.
5. Cosmos International Healthcare Group
   • This healthcare company has integrated Bitcoin and Ethereum into its treasury, citing the growing institutional acceptance of digital assets and their inflation-resistant properties.
6. Hoth Therapeutics and Acurx Pharmaceuticals
   • Both healthcare firms approved Bitcoin purchases of up to $1 million, marking a significant step in crypto adoption within the medical industry.
7. Thumzup Media Corp
   • The social media company plans to allocate $1 million to Bitcoin, emphasizing its fixed supply and appeal as a hedge against inflation.
8. Jiva Technologies
   • The Canadian tech firm committed up to $1 million in Bitcoin, with CEO Lorne Rapkin calling it a critical diversification tool in an uncertain financial landscape.

The Growing Appeal of Bitcoin as a Reserve Asset

These decisions mark a significant shift in Bitcoin’s perception. Once considered a speculative gamble, BTC is now viewed as a reliable reserve asset, providing:

• Hedge Against Inflation: Companies increasingly see Bitcoin as a safeguard against excessive money printing and fiat currency devaluation.
• Decentralized Security: Bitcoin’s independence from centralized control offers protection against economic and political instability.
• Institutional Credibility: The rollout of Bitcoin exchange-traded funds (ETFs) in the U.S. has bolstered confidence among traditional firms.

Implications for Global Finance

As Bitcoin adoption accelerates across industries, its integration into corporate treasury strategies signifies a profound shift in the global financial landscape. These moves highlight a broader trend of Bitcoin becoming a cornerstone of financial resilience and innovation.

With continued adoption by firms across diverse sectors, Bitcoin’s role as a stable, inflation-resistant asset is poised to expand further, cementing its position in the global economy.

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