Starbucks Ends Odyssey NFT Program Amid Market Downturn

Starbucks announces the closure of its two-year NFT Program, Odyssey, citing market challenges amidst a downturn in the NFT sector.

Starbucks’ Odyssey, a two-year NFT initiative, will conclude by the end of the month, according to Steve Kaczynski, the program’s community lead. The decision comes amidst a challenging period for the NFT market, marked by significant price declines in recent weeks.

As the NFT sector faces headwinds, Starbucks opts to halt its beta NFT initiative, Odyssey, to focus on future developments. While expressing uncertainty about his own future following the program’s closure, Kaczynski reflects on his experience working with Starbucks and gratitude for the opportunity.

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