NFT Weekly Sales Surge 94% as McDonald’s Partners with Doodles

NFT sales hit $181 million in a week, rising 94% amid a bullish crypto market. Highlights include McDonald’s teaming up with Doodles for a holiday campaign and Shaquille O’Neal settling an Astrals NFT lawsuit for $11 million.

The NFT market is regaining its momentum as weekly sales volumes jumped by 94% to reach $181 million, fueled by the crypto market’s bullish trajectory. Ethereum, Bitcoin, and Solana led the charge, contributing significant transaction volumes.

NFT Weekly Sales Break Records

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Between Nov. 10 and Nov. 17, NFT transactions surged across multiple blockchains. Ethereum dominated with $67 million in sales, while Bitcoin closely followed at $60 million, and Solana contributed $26 million. The average value of NFT transactions also rose dramatically to $133.08, up from $71.11 the previous week.

The increase in NFT activity aligns with the broader crypto market’s positive performance, highlighting renewed interest in digital collectibles and blockchain assets.

McDonald’s x Doodles: A Creative Collaboration

Fast-food giant McDonald’s has partnered with the NFT project Doodles for its holiday-themed campaign, “GM Spread Joy.” The collaboration introduces limited-edition McCafé x Doodles collector cups featuring unique Doodles-inspired art.

Customers purchasing these cups through the McDonald’s app can win animated content and digital wearables.

Tariq Hassan, McDonald’s Chief Marketing Officer, expressed enthusiasm for the partnership:

“Doodles is more than just an NFT project; it’s a cultural force and entertainment brand with a fearless community.”

This collaboration reflects McDonald’s continued efforts to engage digitally savvy audiences and expand its presence in the NFT space.

Shaquille O’Neal Settles Astrals NFT Lawsuit

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Former NBA star Shaquille O’Neal has agreed to an $11 million settlement in a lawsuit involving the Astrals NFT collection. The collection, comprising 10,000 digital artworks, faced backlash after its value declined, leading buyers to claim financial losses.

O’Neal, who initially promoted the project, clarified that while he had not abandoned it, he decided to settle the lawsuit to resolve the matter swiftly.

NFTs Gain Traction Amid Bullish Market

The NFT market’s resurgence signals growing confidence among investors and creators alike. With major collaborations like McDonald’s x Doodles and high-profile settlements, NFTs are proving their relevance in both cultural and financial landscapes.

As the crypto market continues its bullish trend, NFT enthusiasts can expect further innovations and partnerships in the digital collectibles space.

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