Doodles NFT Project Appoints New CEO, Promises a Return to Roots

Doodles NFT project has named its original artist, Scott “Burnt Toast” Martin, as CEO, replacing Julian Holguin. Martin pledges to move away from a corporate approach and focus on the project’s original vision.

Doodles NFT Project Undergoes Leadership Change

Ethereum-based NFT project Doodles has announced a significant leadership shift, appointing its original creator, Scott Martin, widely known as Burnt Toast, as the new CEO. This decision follows the departure of Julian Holguin, a former Billboard executive, who led the project during its collaborations with brands such as Adidas and McDonald’s.

Under Holguin’s leadership, Doodles developed strong brand partnerships, including collaborations with renowned artist Pharrell Williams, who remains the project’s Chief Brand Officer despite the transition. However, with Martin stepping in, Doodles is signaling a move away from what he calls the “extractive corpo era.”

A Shift Toward Authenticity and Risk-Taking

In his announcement, Martin emphasized a new vision for Doodles, prioritizing risk, disruption, and transparency. “We’re moving to a vision with a strong bias for risk, disruption, radical transparency, and the authenticity that made us who we are in the first place,” he stated on X (formerly Twitter).

A Doodles spokesperson clarified that the decision for Holguin to step down was mutual, aligning with the company’s broader strategic pivot. While no immediate roadmap changes were revealed, Martin hinted that “big things are cooking,” sparking speculation about upcoming developments.

Doodles’ Market Performance and Future Plans

Doodles first gained traction in late 2021 due to Martin’s distinct cartoonish art style, quickly becoming one of the most recognizable NFT collections. Initially minted for around $462 worth of ETH, the collection saw its floor price peak at nearly $57,000 in May 2022.

Following Martin’s return to leadership, many in the NFT space expect a shift in strategy, akin to moves by other NFT brands such as Bored Ape Yacht Club (Yuga Labs) and Cool Cats, both of which replaced Web2 executives with crypto-native founders.

There is speculation about potential token-related incentives for the Doodles community, especially after Martin’s cryptic message in December that hinted at a possible airdrop—reminiscent of the PENGU and ANIME tokens launched by Pudgy Penguins and Azuki.

For now, Doodles NFTs remain relatively stable in price, with a 6.62% increase over the past week, currently holding a floor price of $13,501.

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